Data from a new global survey involving over 30,000 gamers spread across 20+ markets shows that, overall, people who play games prefer single-player over multiplayer. However, digging into the data reveals some interesting differences between countries like Germany and China, as well as how age plays a factor.
On November 17, Ampere Analysis published the results of a large-scale video game survey focusing on single-player vs. multiplayer games. The research and marketing firm asked 34,428 people who have played a video game in the last year if they agreed with this statement: “I prefer single-player games over multiplayer games.” And the newly released data shows that gamers in most countries do.
©Ampere Analysis
In the United States, Ampere’s data revealed that 65 percent of gamers prefer single-player, making it the country with the highest number of solo-leaning players. Right behind the United States is Japan at 63 percent, Thailand at 62 percent, and Germany at 60 percent. Meanwhile, a slightly lower number of United Kingdom gamers, 58 percent, prefer single-player over online gaming.
Interestingly, China and Sweden are the two countries that don’t prefer single-player, according to this survey. 47 percent of players in China and 49 percent in Sweden prefer single-player, meaning more than half would rather log on and play with friends or randos.
Multiplayer is more popular with younger gamers
Digging into the data more, Ampere says that gender didn’t play much of a factor, with 55 percent of men and women preferring single-player over multiplayer. On the other hand, age did play a major factor in the survey.
According to the firm’s data, only 49 percent of 16-to 24-year-olds prefer playing by themselves. Preference for single-player adventures jumps up to 56 percent when you reach the 25-to-34-year-old range. Meanwhile, 64 percent of gamers aged 55 or older prefer single-player titles.
This isn’t very shocking to hear, as free games like Roblox and Fortnite have become extremely popular with kids and teens who might not be able to afford playing $70+ single-player games. They also likely have more free time to coordinate online sessions with pals, whereas anyone over the age of 30 will be able to share stories of how damn hard it is to get a few friends online to play anything.
One thing to keep in mind: Just because this survey and others show that a lot of gamers want single-player games, that doesn’t mean publishers are going to stop making live-service titles. The reality is that publishers want to nickel and dime people with one game rather than make a few very expensive single-player adventures that could flop and can’t support years of seasonal updates and battle passes.
