For most of the past decade, consumer electronics have marched toward ever-smarter, ever-more-personal roles in our daily lives. We followed the trends for many years, but the latest shift is more surprising than any step counter or sleep tracker: everyday gadgets are starting to behave like medical devices. The idea that a pair of mass-market earbuds can assist with mild hearing loss, or that a wristwatch can detect atrial fibrillation, would have sounded vaguely sci-fi a few years ago. Now it is normal.
Apple’s FDA-cleared Hearing Aid Feature is simply the most visible—and perhaps the most symbolic—example of this new era. AirPods, which once existed to pump playlists and silence background noise, can now run software that meets regulatory standards for over-the-counter hearing aids.
While the AirPods Pro 3 are the latest hardware platform that supports it, the story is not really about the earbuds at all. It is about the collapsing boundary between consumer electronics and assistive health tech, and how that collision could reshape the economics and expectations of care.
What makes this shift fascinating is how “unmedical” the hardware looks. Instead of beige plastic and tiny zinc-air batteries, we are talking about glossy earbuds you see on every subway commute.
The Hearing Aid Feature itself is software, guided by a self-administered hearing test that lives inside an iPhone. As sensors get better, processors get smaller, and machine learning moves closer to the body, the gadgets we buy for convenience start acquiring capabilities once reserved for specialized equipment with specialized prices.
Independent reviewers have shown that this consumer-first approach can work surprisingly well. A Guardian journalist with documented hearing loss found that Apple’s self-guided test produced amplification that closely matched his clinical audiogram.
He still preferred traditional hearing aids in the noisiest, most chaotic environments, but the point is not parity. It is accessibility. Devices that people already own, understand, and feel comfortable wearing are becoming credible entry points into a world that once required clinical appointments and four-figure invoices.
The trend extends far beyond Apple. In recent years, we have seen consumer headsets experiment with neurofeedback, smart rings track recovery metrics once reserved for elite athletes, and smartphones approach the sensitivity of dedicated low-vision aids.
At Ubergizmo, we covered LibrePods, a community-driven project that reverse-engineers AirPods to unlock advanced features, including rudimentary hearing-aid functionality—on Android and Linux. That experiment signals something broader: hearing support, wellness tracking, and environmental sensing are becoming software categories rather than hardware silos.
Tens of millions of people live with untreated hearing loss, yet only a sliver use hearing aids. Similar gaps exist for sleep disorders, cardiovascular irregularities, and early cognitive decline. Part of the problem is cost; part is stigma; part is logistics.
Consumer tech, with its fashion-forward design and ubiquity, chips away at those barriers. It does not replace medical care, but it lowers the threshold to begin it, much like blood-oxygen tracking nudged people to discuss sleep apnea, or fall detection nudged families into conversations about aging-in-place long before clinical intervention.
The same forces that turned cameras into computational imaging tools and watches into miniature health labs are now turning earbuds, rings, glasses, and even apps into gateways for early detection, assistive support, and personalized care. The deeper story is that consumer electronics are stepping into a role that medical devices alone cannot fill: making care feel natural, approachable, and part of everyday life.
In a sense, the gadgets around us are becoming a low-friction bridge between our daily routines and our long-term well-being.
Filed in . Read more about AirPods, Earbuds, Health and Hearing Aid.
