Rove Miles, a relatively new program in the loyalty space, is kicking off its first Black Friday with a slew of deals to help members earn bonus miles on hotels, everyday purchases and more.
What can you do with Rove miles? One option is to redeem them through Rove’s flight- and hotel-booking platform, where you can often get a value of 2 cents per mile or more. However, you can likely squeeze even more value from your miles by transferring them to Rove’s 13 airline and hotel partners, including Air France-KLM Flying Blue and Finnair Plus.
How can you earn more Rove miles this Black Friday? Let me count the ways.
Rove’s Black Friday deals
The Grand Hyatt Kauai Resort & Spa is available on Rove. CLINT HENDERSON/THE POINTS GUY
Rove’s Black Friday specials offer several ways to boost your miles balance — but they’re only available Friday, Nov. 28, so start planning your purchases now.
- Earn a chunk of bonus miles for your first hotel booking through Rove: 500 bonus miles when you spend $100 with code “BLACKFRIDAY100,” 2,500 bonus miles when you spend $500 with code “BLACKFRIDAY500” or 5,000 bonus miles when you spend $1,000 with code “BLACKFRIDAY1000.”
- Earn 10 miles (up from 5 miles) per dollar spent on Loyalty Eligible hotels, where you can stack your Rove earnings with hotel points and elite night credits.
- Earn double miles when you shop at select merchants through the Rove Shopping portal: Nike, Macy’s, Sephora, Ulta, Adidas, Kohl’s, Saks Fifth Avenue, Saks Off Fifth, Staples, Home Depot, Dell, StubHub, Walgreens, Newegg, Sony, Staples, Dyson, Groupon, Best Buy, British Airways, buying Hyatt points, Temu, Shein, Chewy, Viator, Converse, Kate Spade, GetYourGuide, Ticketmaster, Caesars, MSC Cruises, Princess Cruises, Airalo, Eatwith and Luxury Escapes.
- Earn bonus miles on select gift cards purchased through giftcards.com: 5 miles per dollar spent on airline, Airbnb and hotel gift cards, or 4 miles per dollar spent on Visa and Mastercard gift cards.
- Earn 3 miles per dollar spent on flights booked through Rove.
The hotel bonus miles offer is exclusive to first-time hotel bookings, so if you’re new to Rove, now is a great time to set up an account. You can snag 1,000 bonus Rove miles just for joining through TPG’s referral link.
And if you take advantage of the hotel bonus offer, don’t forget that you’ll also earn Rove miles (and potentially hotel points) on the booking.
For instance, I could book a two-night ski weekend at Residence Inn by Marriott Steamboat Springs for $1,807 through Rove. I’d earn 18,070 Rove miles (10 miles per dollar), plus 5,000 bonus miles, for a total of over 23,000 Rove miles. On top of that, I’d also earn Marriott Bonvoy points and elite night credits toward Marriott status.
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That’s more than enough Rove miles for me to book a one-night stay at the historic Hotel Boulderado.
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ROVE MILES
If you’re not sure where your next trip will take you, it could make sense to purchase a gift card that you’ll know you’ll use later. For instance, I love staying at Airbnbs — but I don’t love that I usually can’t earn more than 2 points per dollar spent on my vacation rental. With Rove’s Black Friday deal, I could buy an Airbnb gift card in the amount I’ll need for my next ski weekend and earn an impressive 5 points per dollar spent. Or I could earn 4 points per dollar spent on a Visa or Mastercard gift card to put toward my holiday shopping this year.
Bottom line
Ready to rack up some Rove miles? Be sure to make your purchase Friday, Nov. 28, before these deals disappear. And if you’re new to Rove, join through this link to get 1,000 bonus miles in addition to your Black Friday earnings.
However, keep in mind that many hotels and other travel companies are running sales for Black Friday or Travel Tuesday, so it’s a good idea to compare prices between Rove’s platform and the company’s website. If you can get a significantly lower rate by booking directly, those savings could offset the extra rewards you’d earn through Rove.
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