Samsung committed fully to Black Friday by discounting every product category and Amazon delivering the most aggressive pricing across smartphones, tablets, earbuds, and TVs. At $1,397, down from $1,997 ($600 off), the 65-inch OLED S90F featuring the NQ4 AI Gen3 processor, 4K AI upscaling, OLED HDR+, and 144Hz Motion Xcelerator is the pinnacle of Samsung’s display technology at a record-low price.
This deal applies across all size variants, though the 65-inch model dominates sales through optimal balance between screen real estate and living room proportions. The 30% discount makes OLED technology accessible at pricing that approached mid-tier LED TVs just years ago.
Neural Network Processing That Changes Content
The NQ4 AI Gen3 processor uses 128 dedicated neural networks that have been trained on millions of images to look at content frame by frame and make smart improvements that make the picture quality much better. The AI can tell the difference between sports, movies, news, and games and then it processes each type of content in the best way for that type: Sports broadcasts get motion smoothing that cuts down on blur when the camera pans quickly; Movies keep the cinematic frame cadence without the soap opera effect that aggressive processing makes.
The 4K AI upscaling uses the same neural network architecture to look at lower-resolution content and intelligently fill in missing details to make it look like it was shot in 4K. Cable broadcasts, streaming services that deliver 1080p and older content libraries all get sharper and clearer when you play them back because of edge enhancement, texture synthesis, and noise reduction. The upscaling is especially useful because the content mixes true 4K productions with upscaled or natively lower-resolution material, which keeps the visual quality the same no matter where it comes from.
OLED technology uses self-emissive pixels that turn completely off when showing black instead of backlights that leak through, and this gives you perfect blacks and infinite contrast. This basic benefit makes picture quality that LCD panels with local dimming can’t match: It shows shadow detail in dark scenes while keeping bright highlights without blooming or haloing. With HDR content, stars shine against really black space backgrounds, and horror movies show intentional shadow detail instead of washing everything gray.
Motion Xcelerator 144Hz makes motion look smooth by using high refresh rates and smart frame interpolation to cut down on judder and blur during fast action. VRR support up to 4K 144Hz is good for gaming because it stops screen tearing and keeps input lag low, which is important for competitive play. When cameras move quickly, sports broadcasts become clearer.
Samsung Vision AI uses scene-by-scene analysis to adjust brightness, contrast and color saturation based on the content and the lighting in the room. The system makes the screen brighter when you watch it during the day in bright rooms and less bright when you watch it at night to keep your eyes from getting tired. Dark scenes get targeted brightening that shows shadow detail without making the whole picture look washed out.
The full range of connections, such as HDMI 2.1 ports, USB inputs, Ethernet, Wi-Fi, and Bluetooth, works with modern gaming consoles, streaming devices, sound systems, and wireless accessories without the need for adapter dongles or connection issues.
If you want the best picture quality Samsung produces, this record-low price makes flagship OLED TVs attainable without waiting years for depreciation.
