LG is the leader in the OLED TV market because of decades of experience with display panels that competitors can’t match. They stay on top even though Samsung, Sony, and Chinese manufacturers are always trying to take them down. Every year, the company comes out with new generations of TVs but some models become bestsellers that last longer than the yearly refresh cycles because they offer great value by balancing performance and price.
Right now, a 48-inch OLED C4 TV is currently on sale for $876 on Amazon on Black Friday, and it is a 45% drop from its original price of $1,599 which makes flagship OLED technology available at mid-tier LED prices. The pricing proves so aggressive that Amazon displays it as “hidden price” requiring cart addition before revealing the actual cost. Amazon explains this policy through manufacturer agreements: “Because our price on this item is lower than the manufacturer’s suggested retail price, the manufacturer does not allow us to show you our price until you place the item in your shopping cart.”
OLED pixels that light themselves up to make perfect blacks
The main benefit of OLED is that the self-emissive pixels can turn completely off to make true blacks: This gives OLED TVs infinite contrast that LED TVs with backlights bleeding through LCD panels can’t match. LED TVs with local dimming come close to this with backlight zones but blooming and haloing around bright objects on dark backgrounds show the compromise that OLED gets rid of completely with per-pixel control.
The Gen7 α9 AI processor looks at each frame of content to improve picture quality by recognizing scenes, reducing noise and upscaling lower-resolution content to near-4K quality. Firmware updates keep the processor learning and getting better which means that picture quality will always be better than what the hardware can do at the time of purchase.
With VRR and HDMI 2.1 on all four ports and a 120Hz refresh rate, the PlayStation 5 and Xbox Series X consoles can take full advantage of next-gen features and perform at their best. The near-instantaneous response time stops ghosting during fast motion, the high refresh rate lets you play competitive games at 120 frames per second, and variable refresh rate synchronization stops screen tearing that breaks immersion.
Dolby Vision IQ automatically changes the brightness of HDR based on the amount of light in the room which is measured by built-in sensors. This keeps the picture quality at its best no matter what time of day or how bright it is. Different tone mapping is used for bright daytime viewing and dark evening viewing and makes sure that content looks the way it was meant to, not washed out by sunlight or too dim in the dark. Dolby Atmos audio processing makes three-dimensional soundscapes through the TV’s built-in speakers which act like overhead and surround channels.
The webOS smart platform makes it easy to navigate through thousands of streaming services such as Netflix, Disney+, HBO Max, Prime Video, and more, all from one interface that doesn’t lag. Using the Magic Remote with pointer control is like using a mouse instead of having to deal with directional buttons that make typing hard. You can use voice commands to search for content, control your smart home, and ask questions through the built-in Google Assistant and Alexa.
The record-low Black Friday pricing at $876 versus $1,599 launch makes LG’s OLED technology cost approach premium LED TVs delivering fraction of the picture quality through inferior backlight-based contrast. If you want OLED picture quality without waiting years for depreciation or accepting smaller sizes, this hidden price deal makes flagship display technology accessible at unprecedented Black Friday costs.
