I’m of two minds when it comes to Pink Siifu. On one hand, the Alabama-born rapper and musical adventurer deserves a massive glow-up. He’s consistently kicked out ambitious albums that reward in-depth listening, full of aesthetic left turns but grounded in Siifu’s psychedelic Southern sensibility. He’s one of those underground treasures who should be a household name, and I’d love to hear what he might do with a bigger recording budget. On the other hand, he pursues his vision so uncompromisingly that he might be better suited for cult fame. Why subject himself to the empty-headed noise of the hip-hop media industrial complex when he could be chasing his ideas on the fringes, where no one is going to complain that he’s too weird or argue about his streaming numbers? For over a decade, his music has been thriving in the shadows.
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