Amazon announced on Wednesday that customers in over 2,300 cities and towns in the U.S. can now get fresh groceries through its Same-Day Delivery service. The e-commerce giant says it will expand the service to additional cities in 2026.
Amazon first launched the ability to order perishable items via Same-Day Delivery in August, a move that was seen as a way for the company to compete more directly with Instacart and Walmart+ in the quick-commerce space.
Since launch, customers have ordered fresh fruits, vegetables, dairy, meat, seafood, baked goods, and frozen foods alongside electronics, books, pantry staples and snacks, and everyday household essentials like paper towels and toothpaste.
Amazon says its “specialized temperature-controlled fulfillment network” ensures that shoppers receive perishable groceries intact, and that orders undergo a six-point quality check upon arrival and before leaving for delivery. Plus, temperature-sensitive products are delivered in insulated bags.
Fresh groceries now make up nine of the top ten most-ordered items for fast delivery, Amazon says.
The top bestsellers for Same-Day Delivery are bananas, Haas avocados, strawberries, honeycrisp apples, limes, blueberries, blackberries, organic bananas, navel oranges, and bathroom tissues.
The company also notes that perishable grocery sales have grown 30 times since January, and that customers who add fresh groceries to their Same-Day Delivery orders shop about twice as often as those who don’t.
Same-day delivery is free for orders worth more than $25 for Prime members. If an order doesn’t meet the minimum amount, subscribers can still choose same-day delivery for a $2.99 fee. For customers without a Prime membership, the service is available with a $12.99 fee, regardless of the order size.
Amazon says it has grown its perishable selection available for Same-Day Delivery by over 30% since August, and has included thousands of popular items from Whole Foods Market.
