Black Friday came and went with some decent Apple deals on Amazon, but the retailer didn’t move all its inventory during the rush. That means the all-time low pricing on the MacBook Air M4 256GB, which launched in March 2025, is still available right now at $749 instead of the usual $999 tag. This matters because Apple rarely sees discounts this deep, especially on hardware that’s less than a year old.
The M4 Chip Changes the Way This Machine Works
The Apple M4 processor makes things a lot faster and you’ll notice it right away when you switch between demanding apps. Video editing software that used to stutter now works perfectly with 4K video, and you can run multiple Chrome tabs and Photoshop at the same time without hearing a fan noise because there isn’t one. The chip architecture puts the CPU, GPU, and neural engine all on one piece of silicon which makes data move faster between parts and uses less power. This means that the battery can last up to 18 hours without dying when you’re doing real work instead of just browsing Safari.
This hardware can run Apple Intelligence on its own and it can do things like help you write, make images, and organize your files without sending your data to other servers. The privacy architecture does everything on the device, so your personal information never goes to the cloud for processing. This is very helpful when you want to summarize long email threads, make custom emojis based on descriptions, or have the system sort notifications by how important they really are.
The 13.6-inch Liquid Retina display has a brightness of 500 nits and can show one billion colors: This means you can work outside without having to squint at a dim screen. The text is clear enough that you won’t strain your eyes when you write for a long time, and the colors in photos are accurate enough that designers and photographers can trust them. The bezels around the screen are thin enough to give you the most viewing area without making the whole thing too big to handle.
Two Thunderbolt 4 ports handle charging, data transfer at 40Gbps and video output to external displays, so connectivity is complete. You can use two external monitors at the same time, which turns this light laptop into a real workstation when you’re at your desk. MagSafe charging is back and it has a magnetic connection that safely disconnects if someone trips over the cable. This keeps both your laptop and your sanity safe. If you have a router that works with Wi-Fi 6E, your wireless speeds will be faster. The four-speaker system with Spatial Audio makes the sound surprisingly immersive for a chassis this thin and the three-mic array also does a good job of isolating your voice during calls, even in noisy places.
This price of $749 is $250 less than what the hardware usually sells for which is a good deal because it usually holds its value all year. You’re getting a current-generation processor with twice the base RAM, which will keep the machine up to date for years to come with software updates and more demanding applications. This is the lowest price ever for anApple laptop that can handle both creative work and everyday tasks without any problems.
