Amazon sells Insignia-branded TVs despite the brand being owned by competitor Best Buy and creates the unusual situation where Amazon’s platform promotes a rival’s house brand. Several popular sizes including 55-inch and 75-inch variants have already sold out completely, but remaining models like this 50-inch version offer exceptional value that doesn’t justify spending significantly more on competing brands.
The 55-inch TV costs $169 during Black Friday on Amazon, down from $299, and hits a record-low 43% discount that makes 4K smart TVs cost less than many soundbars or streaming devices.
Fire TV integration
The 4K Ultra HD resolution at 2160p has four times as many pixels as 1080p Full HD. This makes images sharper with text that is still readable, faces that show detail, and faraway objects that stay clear instead of becoming blurry copies. HDR10 support improves dynamic range by using metadata to adjust brightness and color on a scene-by-scene basis, and this lets you see more detail in shadows in dark scenes while keeping bright highlight information.
The wide color gamut shows more colors than standard dynamic range and makes images that are more colorful and realistic like what we see in real life, instead of the flat colors that SDR content has. The upscaling engine looks at content with lower resolution and smartly adds detail to make it look like 4K quality.
The 60Hz refresh rate works well with regular TV and movie content because it has native frame rate support that stops the judder from happening on displays with different refresh rates. The refresh rate is good enough for almost all types of content, including streaming services, cable TV, and DVDs and Blu-rays, which never go above 60 frames per second.
You don’t need any extra streaming sticks or boxes to use the built-in Fire TV operating system to get to streaming services like Prime Video, Netflix, Disney+, Hulu, HBO Max, and thousands of other apps right away. The all-in-one design gets rid of the HDMI port, the need to switch between remotes, and the mess of cables that come with separate streaming devices.
With the smart home hub, you can watch camera feeds from compatible video doorbells and security cameras directly on the TV in picture-in-picture or full-screen mode. You can use voice commands to control Alexa-compatible lights, thermostats, and smart plugs through the TV remote. This makes it easier to manage your smart home without needing separate Echo devices or phone apps.
Insignia’s 50-inch 4K Fire TV is now the cheapest on Black Friday at $169: It costs less than many 32-inch TVs but has a much bigger screen and all the smart features you could want. This deal makes 4K smart TVs available at prices that have never been seen before so you can get big-screen entertainment without losing any of the important features.
