At CES 2026, Hisense showed off its next generation of Laser Home Cinema products, which are a part of the company’s long-term strategy to focus on large-format displays, advanced color reproduction, and flexible home entertainment solutions. With the new products targeted at both devoted home theater enthusiasts and regular living room users, the company has maintained its position as a cornerstone of its display portfolio since launching its first laser projector in 2014.
This year, one of the highlights for the show is the expansion of the TriChroma laser technology, first introduced back in 2019. The focus on multi-primary color and wide color gamut performance definitely helped Hisense stand out at this year’s Consumer Electronics Expo 2026; the company expands upon that foundation, presenting us two new models, the XR10 and the PX4-PRO, both of them made to accommodate a broad range of screen sizes, from 65 to 300 inches, as well as different installation scenarios.
The XR10 is targeted as a high-end laser projector for people who want to enjoy a movie theater-like experience without committing to a traditional, fixed home theater setup. Even though it is small, the XR10 has a pure RGB triple-laser light source, an upgraded chipset, and Hisense’s LPU 3.0 Digital Laser Engine. According to the company, this arrangement makes it possible for the projector to work well even in brighter spaces with brightness levels of up to 6,000 ANSI lumens. Sixteen all-glass lenses are part of the system to enhance thermal stability and light transmission, and a new IRIS system dynamically modifies exposure and aperture to adjust to shifting lighting conditions. This setup is meant to give users up to 6000:1 contrast and even detail in both dark and light environments.
Still on the XR10, it has a fully sealed microchannel liquid cooling system to handle heat, improving heat dissipation and keeping the system running well over time. Hisense also focuses on better color performance, with more BT.2020 color coverage and less laser speckle to create a clearer and more consistent image. A large optical zoom range, intelligent image correction utilizing multiple cameras and sensors, and both vertical and horizontal lens shift are features that support a more flexible installation.
In addition to the XR10, Hisense unveiled the PX4-PRO, an ultra short throw laser projector intended for more informal home theater configurations. Building on the PX3-PRO, the PX4-PRO offers 4K resolution with a maximum contrast ratio of 6000:1, supports screens up to 200 inches in size, and has a brightness of 3,500 ANSI lumens. Its small, space-efficient design makes it easy to fit into living rooms, and its features—like TriChroma laser technology, IMAX Enhanced certification, and low input latency—are aimed at both movie buffs and
The products that Hisense is showing off at CES 2026 show that the company is still interested in laser-based displays, big screens, and accurate color. They want to make Laser Home Cinema more popular by making a wide range of products, from high-end, flexible projectors to ultra-short throw models that are designed to look good. They also intend to make multi-primary color technology a key differentiator in the changing display market.
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