Tems‘ Leading Vibe Initiative and Native Instruments released a mini documentary on Thursday (Nov. 6) that follows three female producers in Lagos, Nigeria.
The 72 Hours in Lagos doc follows Saszy Afroshii, TinyBraz and Gbots around the “chaotic” city (as all three women, plus Tems, individually describe the hub) during the inaugural edition of the Leading Vibe Initiative, which “aims to support, connect and amplify the next generation of women in music,” according to the doc. Native Instruments contributes training, mentorship and industry-leading software and hardware. Tems is also on the Native Instruments artist board, a collective that also includes Alicia Keys, Noah “40” Shebib, Jacob Collier and Ludwig Goransson, among others.
Saszy Afroshii, who’s produced for Fave, Qing Madi and Tiwa Savage, says inspiration strikes anywhere in the midst of Lagos’ hustle and bustle, but opportunities aren’t always that easy to find. “I think it’s very important for females to support each other. This is an industry that is occupied by males and people think, ‘Ok, this is just a man’s world.’ When you walk into a session and they’re like, ‘So where’s the producer?’ And you’re like, ‘Hi! I’m here,’” she said. “It’s just trying to shift the mindset of people. Having to go the extra mile because sometimes they don’t give you as much opportunities. So it’s very, very good when you see a female doing something that people really thought, ‘Oh, maybe she can do it.’”
In her Billboard cover story earlier this year, Tems said she taught herself to produce and engineer her own music through YouTube tutorials while studying economics at IIE MSA in Johannesburg, South Africa. “Learning how to produce definitely made me solidify my sound because usually, you have a producer that gives you a beat and you have to go on the beat. But being a producer myself, it’s more authentic now. The music became more genuine and more true to me and more distinctive,” the Grammy-winning star said in the doc.
Tems launched the Leading Vibe Initiative this past August, which Billboard exclusively announced. She hosted a two-day seminar for approximately 20 women to gain hands-on training, access to world-class tools and connections to industry executives and creatives through a series of workshops, masterclasses and panel discussions. She also launched the Leading Vibe Initiative in Nairobi, Kenya in September.
Singer-songwriter TinyBraz (who’s also a DJ/producer known as Purple Halo) echoed Tems’ sentiments about authenticity, describing it as the core message behind the Leading Vibe Initiative. “That really cut deep to me because as an artist, you can tell I’m kind of androgynous. I’m in between being girly and being masculine. The label I was in really wanted me to be on that girly side. And to be honest, it wasn’t what I was feeling,” she explained. “I just wanted to find myself again because they were basically imposing their idea of what they think a female artist should be on me, and I didn’t want that. Hearing Tems say, ‘You have to double down on what you believe in’ made me realize that it was a good decision for me to say, ‘I don’t want to do this anymore with you guys. I want to go on my own. I want to be independent and find my way.’”
TinyBraz took the cameras from her current makeshift studio to her former apartment, which she called “Purple Island” “because it’s a creative space. It’s a space where I truly found the people that I was meant to align with,” such as dancers, graphic designers, engineers and artists, she explained.
Gbots, who’s worked with Olamide, CKay and P. Prime, described herself as “an outlier” because “I noticed I was one of the fewest female music producers. At that time, I even thought I was the only one making music.” In 2022, she founded the female music community, We Are ProducHERS. “Female music producers and artists and songwriters should just have a place and a safe space where they feel like because you can do it, I can do it,” she added.
Watch 72 Hours in Lagos below.
