Seven-time Super Bowl champion, entrepreneur and philanthropist Tom Brady and comedian and actor Druski have teamed with instant commerce platform Gopuff to support The Super Monday Off Coalition, a 501(c)(4) nonprofit organization lobbying to make the Monday after the Big Game a federal holiday.
Explore
See latest videos, charts and news
“Going into work the day after the big game? Hard pass,” said Brady in an announcement of the partnership with Gopuff and the coalition. “A massive number of employees unexpectedly call out of work the day after the Big Game, creating a huge headache for businesses across the country and a drag on our economy. That’s why I’m deepening my partnership with Gopuff to tackle this problem head-on.”
As part of the campaign launch, Brady and Druski — who, along with Kevin Hart and Kai Cenat, is producing and starring in a movie called Livestream from Hell — will serve as celebrity spokesman for the initiative, which sounds like the kind of cause the Trump administration could get behind. The duo will appear in a humorous television ad, titled “Hard Pass,” that will premiere during the Green Bay Packers vs. Detroit Lions Thanksgiving Day game, which will air on the Fox network.
The campaign will continue through television media buys and IRL activations throughout the remainder of the football season in an attempt to rally fans to suppor — and help fund — the coalition.
“The Super Bowl brings every single American together,” Yakir Gola, co-founder and co-CEO of Gopuff in the announcement. “That’s why the Monday after the Super Bowl must become Super Monday – an official federal holiday that honors our love for competition, victory, and the greatest country on Earth. By supporting The Super Monday Off Coalition, we’re putting real action behind a cultural truth.”
The announcement cites the 2025 results of a longstanding Harris Poll which indicate that 43% of employed Americans believe the Monday after the Big Game should be a national holiday — up from 37% in 2024 — and estimated that 22.6 million employed Americans planned to miss work the day after last February’s Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles.
In 2018, HR consulting firm Challenger, Gray and Christmas estimated that the impact on American businesses is approximately $3 billion in lost economic activity. The Super Monday Off announcement claims that “planned, national holiday replaces disruption with predictability, giving employers, employees, and families the ability to plan ahead.”
To help support the cause, Gopuff will donate 1% of profits to the coalition — not to exceed $25,000 a week — from a collection game-friendly Super Monday Off collection of drinks and snacks through Feb 8, 2026 (the date of next year’s Super Bowl). Customers will also have the ability to donate to the nonprofit via their cart.
To learn more about The Super Monday Off Coalition 501(c)(4) and how you can support the effort, visit SuperMondayOff.com.
