Tyla celebrated the release of her “Chanel” designer single drop on Friday (Oct. 24) by hosting a “Put Her in Chanel” Brunch “for the girls” in Los Angeles, California.
Approximately 25 women, including journalists, influencers, and some of the “Chanel” music video stars, were greeted at Chez Mia in West Hollywood on Thursday (Oct. 23) with individual white roses featuring personalized notes as a way of giving women their flowers. And as advertised in the single’s catchy hook, Tyla did put them in Chanel by gifting everyone Chanel compact mirrors that could be customized with an engraving. Other activations included a bouquet bar where the flowers were placed in a white paper “Chanel bags.”
“I’m here to spoil the girls. I’m putting you all in Chanel today,” said Tyla, who wore an oversized white Chanel graphic tee and a layered gold Chanel chain necklace, during the champagne toast. “This song’s very special. Not only is it about getting spoiled and getting treated like our worth, it’s also just a statement. It’s for the girls. We know our worth. We are who we are. We know what we bring to the table. So come to the table!”
The “Water” hitmaker has been put in Chanel before. She attended her first Chanel show during Paris Fashion Week in March, wearing a purple tweed bolero jacket, strapless bustier and mini skirt. “Chanel is such a classic timeless brand. I wanted to feel like a classic rich Chanel girl,” she told Vogue at the time. And in September, Tyla transformed a cream corset-style tank from the Chanel spring/summer 1993 collection into a micro dress at the 2025 MTV Video Music Awards, where she won best Afrobeats for a second consecutive year with “Push 2 Start.” And in her new “Chanel” music video (watch below), Tyla pulls out another one from the archives: the white spring/summer 2013 hula hoop bag made by the late creative director Karl Lagerfeld.
The South African star previewed “Chanel” during her performance at Global Citizen Festival 2025 in New York in September. The single arrives months after she released her WWP EP, which reached No. 11 on World Albums. Since then, she’s appeared on the Travis Scott-led Jackboys 2 album (“PBT” with Vybz Kartel), Cardi B’s Billboard 200-topping sophomore LP Am I The Drama? (“Nice Guy”), Teyana Taylor’s Escape Room (“Pum Pum Jump” with Jill Scott) and Lojay’s XOXO (“Memories”).
Listen to “Chanel” below.
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